Storytelling Is Everywhere

Following our article in 11FREUNDEthe world's fastest growing media agency network Maxus invited me to deliver a lecture on storytelling to their German employees during their strategy meeting in Dublin last month. Their innovative spirit as well as their welcoming atmosphere impressed me a lot.

Storytelling is everywhere: in Narrative Therapy, in soccer commentaries, in our nightmares ... Why is that? Why are we human beings wired to tell stories? During my lecture, the Kuleshov effect, Thor - the God of thunder, and near-death studies led us to fascinating answers about the human brain's modus operandi to invent connections and make sense of the world.

It also was a lot of fun to run interactive exercises with Maxus' employees, using my creative tools for metaphorical storytelling and out of the box problem solving. After my lecture, I was very happy to watch the attendees' entertaining performances during their storytelling competition when I was part of the jury. In a very inspiring out-of-comfort-zone manner they performed and acted out stories from Dublin about broken hearts, bridges that make you smile, Samuel Beckett and Oscar Wilde.

Thank you, Maxus, for inviting me!

"Katti’s spectacular lecture absolutely thrilled us. Her deeply analytical view as well as her groundbreaking creative tools took us into entirely unexpected corners of the storyteller brain. A real eye-opener!" - Dr. Andreas Rapp | Marketing Project Manager | Maxus Germany

  Maxus Germany  Strategy Meeting in Dublin | Watching the storytelling competition: Katti, Dr. Andreas Rapp,  Liz Jolliffe

Maxus Germany Strategy Meeting in Dublin | Watching the storytelling competition: Katti, Dr. Andreas Rapp, Liz Jolliffe